Campaign Vault pack reference

Campaign Vault has 25 finished campaign packs, 6 of them download packs. Each pack is a landing page and a thank-you page, with email drafts, ad angles, a lead-magnet outline and a setup checklist. Campaign Vault: install and use a pack explains how to install one.

This page is generated from the packs themselves. It lists what each pack contains, not its copy.

Notes that apply to every pack

• Drafts, not sending: the five emails and three ad angles are copy for you to use in your own email and ad tools. FunnelCreative doesn’t send them.
• Download packs need your own file: the pack gives you an outline, and the page can’t publish until you upload the file you made.
• The preview shows a made-up example business. Your page starts with labelled blanks for your own details.

Workshop-interest signup

Collect interest in a workshop before the date is set: an editorial page, five emails that keep the list warm until you announce, three ad angles and a pre-workshop worksheet outline.

• Pack ID: courses-workshop-interest
• Audience: Courses
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Workshop interest
• Thank-you page title: Interest registered
• Form fields: Your name; Email address; What do you most want to get out of it?
• Email drafts (5), by subject:
  • You’re on the list for the {{fact:offer-topic}} workshop
  • What you’ll leave the workshop with
  • Is this workshop right for you?
  • Which times usually work for you?
  • The {{fact:offer-topic}} workshop date is set
• Ad angles (3):
  • The problem, in their words
  • What they leave with
  • Who it is for
• Lead-magnet outline: Before the workshop: a one-page worksheet (One-page worksheet (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Workshop host; Workshop topic; What they leave with; Format and length; Attendance cost; Who it is for; Their sticking point; Date announcement
• Download pack: No

Course waitlist

Collect interest in a course before enrolment opens: a launch page that shows how it runs and what it includes, five email drafts, three ad angles and a course-roadmap outline.

• Pack ID: courses-course-waitlist
• Audience: Courses
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Course waitlist
• Thank-you page title: Interest registered
• Form fields: Your name; Email address; What made you interested?
• Email drafts (5), by subject:
  • You’re on the list for {{fact:offer-course}}
  • If {{fact:audience-problem}} keeps stopping you
  • How {{fact:offer-course}} runs
  • What should the first lessons cover?
  • Enrolment for {{fact:offer-course}} is open
• Ad angles (3):
  • How the course runs
  • What you learn
  • Who it is for
• Lead-magnet outline: Course roadmap: what you’ll cover in {{fact:offer-course}} (One-page roadmap (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Teacher name; Course name; What they learn; How it runs; What’s included; Who it is for; Their problem; Opening news timing
• Download pack: No

Mini-course interest

Collect interest in a short mini-course before it opens: a quick form beside the headline, five follow-up emails, three ad angles and a one-page cheat-sheet outline.

• Pack ID: courses-mini-course-interest
• Audience: Courses
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Mini-course interest
• Thank-you page title: Interest registered
• Form fields: Email address; First name; How much do you know already?
• Email drafts (5), by subject:
  • You’re on the {{fact:offer-skill}} interest list
  • What you can do with {{fact:offer-skill}}
  • Short lessons, one idea each
  • One question to shape lesson one
  • The {{fact:offer-skill}} mini-course is open
• Ad angles (3):
  • The one skill
  • The short format
  • What you can do after
• Lead-magnet outline: Quick-start cheat sheet for {{fact:offer-skill}} (One-page cheat sheet (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Teacher name; The skill; Course length; What they can do after; Who it is for; Opening news timing
• Download pack: No

Downloadable lesson lead magnet

Offer one lesson from your course as a download: a reading page led by questions, a confirmation page that hands over the file you upload, five emails, three ad angles, and an outline for making the lesson itself.

• Pack ID: courses-lesson-lead-magnet
• Audience: Courses
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: A lesson to keep
• Thank-you page title: Your lesson
• Form fields: Your name; Email address; How far along are you?
• Email drafts (5), by subject:
  • Your lesson on {{fact:offer-topic}}
  • One step to try from the lesson
  • Where the lesson fits in {{fact:offer-course}}
  • What would help most next?
  • Keep the lesson, whatever you decide
• Ad angles (3):
  • The problem they have now
  • What the lesson covers
  • Who it is for
• Lead-magnet outline: The lesson: {{fact:offer-topic}} (Short lesson, a few pages (PDF or image))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Teacher’s name; Course name; Lesson topic; Lesson format; What they can do; Who it’s for; Reader’s problem
• Download pack: Yes. You upload your own file before the page can publish.

Cohort application

Collect applications for a live cohort of a course: a service page that says plainly how places are decided, five email drafts, three ad angles and a self-check outline for the applicant.

• Pack ID: courses-cohort-application
• Audience: Courses
• Revision: 2
• What the form collects: Collects applications for a person to read. Nothing is booked or paid for.
• Landing page title: Apply for the cohort
• Thank-you page title: Application received
• Form fields: Your name; Email address; What do you want to be able to do by the end?; How much have you done already?; Anything I should know?
• Email drafts (5), by subject:
  • Your cohort application is in
  • What I look for in an application
  • How the cohort works each week
  • A decision on your cohort application
  • Keeping the door open
• Ad angles (3):
  • Who it suits
  • How the cohort runs
  • Learn with a group, not alone
• Lead-magnet outline: Is this cohort right for me? A self-check to fill in (One-page self-check (printable or fillable))
• Setup checklist: 9 items
• Blanks to fill in: Business name; Teacher’s name; Course name; The cohort; What it includes; Who it’s for; Their problem; Reply timing
• Download pack: No

Early-access waitlist

Collect early-access interest before launch: a launch page, five emails that keep the list warm, three ad angles and an evaluation-checklist outline. Joining creates no account, login or trial.

• Pack ID: software-early-access-waitlist
• Audience: Software
• Revision: 1
• What the form collects: Collects waitlist sign-ups. No account or access is created for the visitor.
• Landing page title: Early access
• Thank-you page title: Waitlist joined
• Form fields: Work email; Your name; Company or team; Which is closest to your role?; What would you use it for?
• Email drafts (5), by subject:
  • You’re on the waitlist for {{fact:offer-product}}
  • What {{fact:audience-problem}} is costing you
  • What makes {{fact:offer-product}} different
  • One detail about your setup?
  • An invitation to {{fact:offer-product}}
• Ad angles (3):
  • The problem, in their words
  • What is different about it
  • A say in what gets built
• Lead-magnet outline: Before you join: an evaluation checklist (One-page checklist (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Product name; Who it is for; Their problem; What’s different; Current stage; Invitation timing
• Download pack: No

Demo request

A demo request page for a software product: the form sits beside the headline, five follow-up emails carry the conversation, three ad angles, and a one-page demo prep sheet outline. A request books no time and creates nothing.

• Pack ID: software-demo-request
• Audience: Software
• Revision: 1
• What the form collects: Collects demo requests for you to follow up. No time is booked.
• Landing page title: Request a demo
• Thank-you page title: Demo request received
• Form fields: Work email; Your name; Company or team; Team size; What would you like to see?
• Email drafts (5), by subject:
  • Your demo request is with us
  • Times for your {{fact:offer-product}} demo
  • What would you like to look at again?
  • Still happy to show you {{fact:offer-product}}
  • Thanks for looking at {{fact:offer-product}}
• Ad angles (3):
  • The week you’re losing
  • What the demo shows
  • See it before you decide
• Lead-magnet outline: Before your demo: a one-page prep sheet (One-page prep sheet (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Product name; Who it is for; Their problem; What’s different; The demo; Reply timing
• Download pack: No

Use-case guide

Offer a use-case guide on request: a launch page that shows how one team does the job, five email drafts, three ad angles and an outline for the guide itself.

• Pack ID: software-use-case-guide
• Audience: Software
• Revision: 2
• What the form collects: Collects requests for your file. No account or access is created for the visitor.
• Landing page title: Use-case guide
• Thank-you page title: Request received
• Form fields: Your name; Work email; How do you handle this today?
• Email drafts (5), by subject:
  • Here is the guide you asked for
  • One idea from the guide
  • The problem {{fact:offer-product}} is built for
  • How do you handle {{fact:offer-use-case}} today?
  • Invitations for {{fact:offer-product}}
• Ad angles (3):
  • The job done by hand today
  • What the guide shows
  • Who the product is for
• Lead-magnet outline: Use-case guide: {{fact:offer-use-case}} (Short guide, a few pages (PDF or image))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Product name; The use case; What the guide covers; Who it’s for; Their problem; Invite timing
• Download pack: Yes. You upload your own file before the page can publish.

Comparison checklist

A vendor-neutral checklist for comparing tools in your category, handed over on request: a landing page, a confirmation page with the file you bind, five emails, three ad angles and an outline for making the checklist itself.

• Pack ID: software-comparison-checklist
• Audience: Software
• Revision: 2
• What the form collects: Collects requests for your file. No account or access is created for the visitor.
• Landing page title: Comparison checklist
• Thank-you page title: Request received
• Form fields: Your name; Work email; Where are you in choosing?
• Email drafts (5), by subject:
  • Your checklist
  • The question that is easy to skip
  • Put the checklist to {{fact:offer-product}}
  • Send me the question that is slowing the shortlist
  • Invitations to {{fact:offer-product}}
• Ad angles (3):
  • The comparison problem
  • A fair checklist, not a pitch
  • Who it helps
• Lead-magnet outline: Comparing {{fact:offer-category}}: the questions to ask (A comparison checklist (PDF or image))
• Setup checklist: 9 items
• Blanks to fill in: Business name; Product name; Tool category; Who it’s for; Their problem; What it covers; Invite timing
• Download pack: Yes. You upload your own file before the page can publish.

Product-launch interest

Collect interest before a software launch: an editorial page, five emails that keep the list warm until launch, three ad angles and a switching-checklist outline. Joining creates no account, trial or login.

• Pack ID: software-product-launch-interest
• Audience: Software
• Revision: 1
• What the form collects: Collects waitlist sign-ups. No account or access is created for the visitor.
• Landing page title: Launch list
• Thank-you page title: List joined
• Form fields: Work email; Your name; What do you use today?
• Email drafts (5), by subject:
  • You’re on the launch list for {{fact:offer-product}}
  • The problem {{fact:offer-product}} is for
  • What the first release of {{fact:offer-product}} covers
  • One question before {{fact:offer-product}} launches
  • {{fact:offer-product}} is launching
• Ad angles (3):
  • The problem story
  • What the first release does
  • A note from the founder
• Lead-magnet outline: Before you switch: a one-page checklist (One-page checklist (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Founder name; Product name; Who it is for; Their problem; What’s different; First release scope; Launch news timing
• Download pack: No

New-product waitlist

Collect names for a new product before it is ready: a launch-styled page, five emails that keep the list warm until you announce, three ad angles and a care-guide outline.

• Pack ID: ecommerce-new-product-waitlist
• Audience: Ecommerce
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Launch news
• Thank-you page title: Interest registered
• Form fields: Email address; First name; What would you use it for?
• Email drafts (5), by subject:
  • You’re on the list for {{fact:offer-product}}
  • The detail that sets {{fact:offer-product}} apart
  • Who {{fact:offer-product}} is for
  • One choice still open on {{fact:offer-product}}
  • {{fact:offer-product}} is ready for you to look at
• Ad angles (3):
  • The everyday annoyance
  • The detail a photo misses
  • The launch list
• Lead-magnet outline: A short buying and care guide for {{fact:offer-product}} (A short guide as a PDF or printable page)
• Setup checklist: 8 items
• Blanks to fill in: Business name; Product name; What it is; Standout detail; Who it is for; Their annoyance; Launch news timing
• Download pack: No

Discount signup

Collect interest for a subscriber perk, worded by the owner: a process-and-offer page, five email drafts that promise no order, three ad angles and a care-guide outline.

• Pack ID: ecommerce-discount-signup
• Audience: Ecommerce
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Subscriber signup
• Thank-you page title: Interest registered
• Form fields: Email address; First name; What are you shopping for?
• Email drafts (5), by subject:
  • You’re on the list
  • What the shop carries
  • Behind the scenes
  • One question for you
  • A note about the perk terms
• Ad angles (3):
  • The subscriber perk
  • The range
  • The person behind the shop
• Lead-magnet outline: A one-page care guide for {{fact:offer-range}} (One printed page or a single screen)
• Setup checklist: 8 items
• Blanks to fill in: Business name; What you sell; Subscriber perk; Perk terms; What subscribers hear about; Who it is for; How the perk arrives; How it is made
• Download pack: No

Buying guide

Offer a buying guide for one product the shop sells: a problem-led page, a confirmation page that hands over the file you upload, five email drafts, three ad angles and an outline for making the guide.

• Pack ID: ecommerce-buying-guide
• Audience: Ecommerce
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Buying guide
• Thank-you page title: Your guide
• Form fields: Your name; Email address; What are you shopping for?
• Email drafts (5), by subject:
  • Your guide to {{fact:offer-product-type}}
  • The one thing to check first
  • Looking after your {{fact:offer-product-type}}
  • What are you choosing between?
  • Something new in the shop
• Ad angles (3):
  • The choosing problem
  • What the guide covers
  • Who it is for
• Lead-magnet outline: The buying guide: {{fact:offer-product-type}} (Four to six sections, as a PDF or image)
• Setup checklist: 9 items
• Blanks to fill in: Business name; Product type; What it covers; Who it’s for; Their problem; Care topic; What the list gets
• Download pack: Yes. You upload your own file before the page can publish.

Seasonal collection interest

Collect interest in an upcoming seasonal collection: an editorial page, five follow-up email drafts, three ad angles and a seasonal care guide outline.

• Pack ID: ecommerce-seasonal-collection-interest
• Audience: Ecommerce
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Seasonal collection interest
• Thank-you page title: Interest registered
• Form fields: Email address; First name; What are you most interested in?
• Email drafts (5), by subject:
  • You’re on the list for the {{fact:offer-collection}}
  • How the {{fact:offer-collection}} came together
  • Choosing and caring for the {{fact:offer-collection}}
  • Which pieces do you want to see first?
  • The {{fact:offer-collection}} is ready to look at
• Ad angles (3):
  • The seasonal problem
  • What it’s made from
  • The collection story
• Lead-magnet outline: A one-page seasonal care guide (One page, as a PDF or printable sheet)
• Setup checklist: 8 items
• Blanks to fill in: Business name; Collection name; The season; What’s in it; Materials; Who it is for; Their seasonal problem; Launch news timing
• Download pack: No

Back-in-stock interest capture

Collect names for a sold-out product: a page led by the doubts people have about interest lists, five email drafts, three ad angles and a how-it’s-made card outline. Registering stores an enquiry and places no order.

• Pack ID: ecommerce-back-in-stock-interest
• Audience: Ecommerce
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Back-in-stock interest
• Thank-you page title: Interest registered
• Form fields: Email address; First name; Which option do you want?
• Email drafts (5), by subject:
  • You’re on the list for {{fact:offer-product}}
  • Why {{fact:offer-product}} sold out
  • How many should I make next?
  • Something else from the shop
  • The next batch of {{fact:offer-product}}
• Ad angles (3):
  • The sold-out product
  • How it is made
  • Tell us you want one
• Lead-magnet outline: A one-page card on how {{fact:offer-product}} is made (One-page card (print or PDF))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Product name; What it is; How batches are made; Who it is for; Restock news timing
• Download pack: No

Discovery-call application

Collect applications for a coaching discovery call: a service page, five emails that put fit first, three ad angles and a self-assessment worksheet outline for the applicant.

• Pack ID: coaching-discovery-call-application
• Audience: Coaching
• Revision: 1
• What the form collects: Collects applications for a person to read. Nothing is booked or paid for.
• Landing page title: Apply for coaching
• Thank-you page title: Application received
• Form fields: Your name; Email address; What would you like help with?; Where are you with this now?; Anything else I should know before we talk?
• Email drafts (5), by subject:
  • Your application is in
  • What a discovery call covers
  • Who the coaching isn’t for
  • Your application is still open
  • Some times to talk
• Ad angles (3):
  • A person reads it
  • What the call is and isn’t
  • Fit first, no pitch
• Lead-magnet outline: Before the call: a self-assessment worksheet (One-page worksheet (printable or fillable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Coach name; Coaching focus; Who it is for; Their sticking point; The discovery call; Reply timing
• Download pack: No

Challenge interest

Collect interest in a coach’s short group challenge before the dates are set: a long-form page, five email drafts, three ad angles and a day-zero planning sheet outline.

• Pack ID: coaching-challenge-interest
• Audience: Coaching
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Challenge interest
• Thank-you page title: Interest registered
• Form fields: Your name; Email address; What would you like to change?
• Email drafts (5), by subject:
  • You’re on the list for {{fact:offer-challenge}}
  • The part that keeps sliding
  • How the challenge runs
  • One small thing to do before the challenge
  • The {{fact:offer-challenge}} dates
• Ad angles (3):
  • The problem, in their words
  • How it runs
  • Led by the coach
• Lead-magnet outline: Day zero: a one-page planning sheet (One-page sheet (printable or fillable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Coach name; Challenge name; Challenge focus; How it runs; Who it is for; Their problem; Dates announcement
• Download pack: No

Assessment worksheet

Offer a self-assessment worksheet as a download: a quick-capture landing page, a confirmation page that hands over the file you upload, five follow-up emails, three ad angles and an outline for making the worksheet itself.

• Pack ID: coaching-assessment-worksheet
• Audience: Coaching
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: A worksheet to answer alone
• Thank-you page title: Your worksheet
• Form fields: Your name; Email address; What made you look for this?
• Email drafts (5), by subject:
  • Your worksheet on {{fact:offer-area}}
  • One question worth staying with
  • What you can do with your answers
  • Want a view on one answer?
  • If you want to talk it through
• Ad angles (3):
  • The problem they have now
  • What the worksheet asks
  • The coach behind it
• Lead-magnet outline: A worksheet on {{fact:offer-area}} (Questions to fill in, a few pages (PDF or image))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Coach name; The area; What it covers; Who it’s for; Their problem; Reply timing
• Download pack: Yes. You upload your own file before the page can publish.

Group-program waitlist

Collect interest in a coach’s group programme that is full or not yet open: an FAQ-led landing page, five email drafts, three ad angles and a self-check outline. Registering adds a name to a list; it is not a seat.

• Pack ID: coaching-group-program-waitlist
• Audience: Coaching
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Group-programme interest
• Thank-you page title: Interest registered
• Form fields: Your name; Email address; Where are you with this?
• Email drafts (5), by subject:
  • You’re on the list for {{fact:offer-program}}
  • How {{fact:offer-program}} runs
  • Who {{fact:offer-program}} suits
  • A say in the next intake
  • Places are open for {{fact:offer-program}}
• Ad angles (3):
  • The group itself
  • How the group runs
  • Not a seat, a place in line
• Lead-magnet outline: Is group coaching right for me? A one-page self-check (One-page self-check (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Coach name; Programme name; Programme focus; How it runs; Group size; Who it is for; Opening news timing
• Download pack: No

Workshop registration interest

Capture interest in a coach’s live workshop: a short form beside the headline, five follow-up emails, three ad angles and a one-page reflection-sheet outline.

• Pack ID: coaching-workshop-registration-interest
• Audience: Coaching
• Revision: 1
• What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
• Landing page title: Register interest in the workshop
• Thank-you page title: Interest registered
• Form fields: Email address; Your name; What would you like answered?
• Email drafts (5), by subject:
  • You’re on the list for the workshop on {{fact:offer-topic}}
  • What you’ll leave with
  • A short exercise before the workshop
  • A question about timing
  • The date for the workshop on {{fact:offer-topic}}
• Ad angles (3):
  • The takeaway
  • Who runs the workshop
  • The question you want answered
• Lead-magnet outline: Before the workshop: a one-page reflection sheet (One-page reflection sheet (printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Coach name; Workshop topic; What they leave with; Format and length; Who it is for; Dates announcement
• Download pack: No

Quote enquiry

Turn a quote enquiry into a clear next step: a service page that asks for the right job details, five honest follow-up emails, three ad angles and a one-page checklist outline.

• Pack ID: services-quote-enquiry
• Audience: Services
• Revision: 1
• What the form collects: Collects quote requests. It is not a booking or an order.
• Landing page title: Request a quote
• Thank-you page title: Quote request received
• Form fields: What do you need done?; Where is the job?; When would you like it done?; Your name; Email address
• Email drafts (5), by subject:
  • We’ve got your {{fact:offer-service}} request
  • A quick question about the job
  • Your {{fact:offer-service}} quote
  • Any questions about the quote?
  • Thanks for asking about {{fact:offer-service}}
• Ad angles (3):
  • The hidden-cost worry
  • What a written quote lists
  • The local, straight-answer angle
• Lead-magnet outline: Before you get quotes: a one-page checklist (One-page checklist (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Service; Area covered; Customers; Quoting method; Quote contents; Reply timing
• Download pack: No

Consultation request

Collect consultation enquiries for a service business: a question-led page, five follow-up email drafts, three ad copy angles and a one-page checklist outline. Asking books nothing.

• Pack ID: services-consultation-request
• Audience: Services
• Revision: 1
• What the form collects: Collects enquiries. Nothing is booked or paid for.
• Landing page title: Consultation request
• Thank-you page title: Enquiry received
• Form fields: What would you like help with?; Where are you based?; When are you hoping to start?; Your name; Email address
• Email drafts (5), by subject:
  • Thanks for your enquiry about {{fact:offer-service}}
  • Times that could work for the consultation
  • Getting the most from the consultation
  • What are you thinking after our talk?
  • No rush on your question
• Ad angles (3):
  • The question holding up the job
  • What the consultation covers
  • No pitch, straight answers
• Lead-magnet outline: Before you hire: questions to ask (One-page checklist (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Service; The consultation; Consultation cost; Area covered; Customers; Reply timing
• Download pack: No

Service checklist

Offer a practical checklist as an enquiry: a process-and-offer page, five honest follow-up emails, three ad angles and an outline for the checklist file you upload and bind.

• Pack ID: services-service-checklist
• Audience: Services
• Revision: 1
• What the form collects: Collects enquiries. Nothing is booked or paid for.
• Landing page title: Ask a question, get the checklist
• Thank-you page title: Enquiry received
• Form fields: Your name; Email address; What would you like to ask?; Where are you based?
• Email drafts (5), by subject:
  • Your question about {{fact:offer-service}}
  • The checklist item to do next
  • What to have ready for a quote
  • An answer to your question
  • No rush on the checklist
• Ad angles (3):
  • The job ahead
  • What the checklist covers
  • Ask a question first
• Lead-magnet outline: Your {{fact:offer-service}} checklist (A short checklist (PDF or image))
• Setup checklist: 9 items
• Blanks to fill in: Business name; Service; What it covers; Area covered; Customers; Their problem; Reply timing
• Download pack: Yes. You upload your own file before the page can publish.

New-service announcement

Announce a new service from a business people already know: a problem-led page that says what is new and invites enquiries, five follow-up email drafts, three ad angles and a before-you-book checklist outline.

• Pack ID: services-new-service-announcement
• Audience: Services
• Revision: 1
• What the form collects: Collects enquiries. Nothing is booked or paid for.
• Landing page title: New service announcement
• Thank-you page title: Enquiry received
• Form fields: What do you need done?; Where is the job?; When would you like it done?; Your name; Email address
• Email drafts (5), by subject:
  • We’ve got your enquiry about {{fact:offer-new-service}}
  • Why we added {{fact:offer-new-service}}
  • How {{fact:offer-new-service}} works
  • One question about the job
  • Following up on your enquiry
• Ad angles (3):
  • The problem, still waiting
  • New from a business you know
  • How the process works
• Lead-magnet outline: Before you book: a one-page checklist (One-page checklist (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; New service; What you do; How it works; Area covered; Customers; Their problem; Reply timing
• Download pack: No

Seasonal-service enquiry

Collect quote requests before the busy season for a seasonal service: a process-and-offer page, five honest follow-up emails, three ad angles and a seasonal maintenance checklist outline.

• Pack ID: services-seasonal-service-enquiry
• Audience: Services
• Revision: 1
• What the form collects: Collects quote requests. It is not a booking or an order.
• Landing page title: Request a quote
• Thank-you page title: Quote request received
• Form fields: What needs doing?; Where is the property?; When would suit you?; Your name; Email address
• Email drafts (5), by subject:
  • We’ve got your {{fact:offer-service}} request
  • A quick question about the job
  • Your {{fact:offer-service}} quote
  • Any questions about your quote?
  • One question about your quote
• Ad angles (3):
  • The season is coming
  • What the job includes
  • How a quote request works
• Lead-magnet outline: A seasonal maintenance checklist (One-page checklist (PDF or printable))
• Setup checklist: 8 items
• Blanks to fill in: Business name; Seasonal service; The season; What it includes; Quoting method; Area covered; Customers; Reply timing
• Download pack: No