# Campaign Vault pack reference

> Every Campaign Vault pack: its audience, revision, what its form collects, its pages, email drafts, ad angles, outline and blanks.

Applies to: Campaign Vault · Audience: everyone
Web page: https://staging.funnelcreative.com/docs/vault-packs

Campaign Vault has 25 finished campaign packs, 6 of them download packs. Each pack is a landing page and a thank-you page, with email drafts, ad angles, a lead-magnet outline and a setup checklist. [Campaign Vault: install and use a pack](https://staging.funnelcreative.com/docs/campaign-vault.md) explains how to install one.

This page is generated from the packs themselves. It lists what each pack contains, not its copy.

## Notes that apply to every pack

- Drafts, not sending: the five emails and three ad angles are copy for you to use in your own email and ad tools. FunnelCreative doesn’t send them.
- Download packs need your own file: the pack gives you an outline, and the page can’t publish until you upload the file you made.
- The preview shows a made-up example business. Your page starts with labelled blanks for your own details.

## Workshop-interest signup

Collect interest in a workshop before the date is set: an editorial page, five emails that keep the list warm until you announce, three ad angles and a pre-workshop worksheet outline.

- Pack ID: `courses-workshop-interest`
- Audience: Courses
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Workshop interest
- Thank-you page title: Interest registered
- Form fields: Your name; Email address; What do you most want to get out of it?
- Email drafts (5), by subject:
  - You’re on the list for the `{{fact:offer-topic}}` workshop
  - What you’ll leave the workshop with
  - Is this workshop right for you?
  - Which times usually work for you?
  - The `{{fact:offer-topic}}` workshop date is set
- Ad angles (3):
  - The problem, in their words
  - What they leave with
  - Who it is for
- Lead-magnet outline: Before the workshop: a one-page worksheet (One-page worksheet (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Workshop host; Workshop topic; What they leave with; Format and length; Attendance cost; Who it is for; Their sticking point; Date announcement
- Download pack: No

## Course waitlist

Collect interest in a course before enrolment opens: a launch page that shows how it runs and what it includes, five email drafts, three ad angles and a course-roadmap outline.

- Pack ID: `courses-course-waitlist`
- Audience: Courses
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Course waitlist
- Thank-you page title: Interest registered
- Form fields: Your name; Email address; What made you interested?
- Email drafts (5), by subject:
  - You’re on the list for `{{fact:offer-course}}`
  - If `{{fact:audience-problem}}` keeps stopping you
  - How `{{fact:offer-course}}` runs
  - What should the first lessons cover?
  - Enrolment for `{{fact:offer-course}}` is open
- Ad angles (3):
  - How the course runs
  - What you learn
  - Who it is for
- Lead-magnet outline: Course roadmap: what you’ll cover in `{{fact:offer-course}}` (One-page roadmap (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Teacher name; Course name; What they learn; How it runs; What’s included; Who it is for; Their problem; Opening news timing
- Download pack: No

## Mini-course interest

Collect interest in a short mini-course before it opens: a quick form beside the headline, five follow-up emails, three ad angles and a one-page cheat-sheet outline.

- Pack ID: `courses-mini-course-interest`
- Audience: Courses
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Mini-course interest
- Thank-you page title: Interest registered
- Form fields: Email address; First name; How much do you know already?
- Email drafts (5), by subject:
  - You’re on the `{{fact:offer-skill}}` interest list
  - What you can do with `{{fact:offer-skill}}`
  - Short lessons, one idea each
  - One question to shape lesson one
  - The `{{fact:offer-skill}}` mini-course is open
- Ad angles (3):
  - The one skill
  - The short format
  - What you can do after
- Lead-magnet outline: Quick-start cheat sheet for `{{fact:offer-skill}}` (One-page cheat sheet (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Teacher name; The skill; Course length; What they can do after; Who it is for; Opening news timing
- Download pack: No

## Downloadable lesson lead magnet

Offer one lesson from your course as a download: a reading page led by questions, a confirmation page that hands over the file you upload, five emails, three ad angles, and an outline for making the lesson itself.

- Pack ID: `courses-lesson-lead-magnet`
- Audience: Courses
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: A lesson to keep
- Thank-you page title: Your lesson
- Form fields: Your name; Email address; How far along are you?
- Email drafts (5), by subject:
  - Your lesson on `{{fact:offer-topic}}`
  - One step to try from the lesson
  - Where the lesson fits in `{{fact:offer-course}}`
  - What would help most next?
  - Keep the lesson, whatever you decide
- Ad angles (3):
  - The problem they have now
  - What the lesson covers
  - Who it is for
- Lead-magnet outline: The lesson: `{{fact:offer-topic}}` (Short lesson, a few pages (PDF or image))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Teacher’s name; Course name; Lesson topic; Lesson format; What they can do; Who it’s for; Reader’s problem
- Download pack: Yes. You upload your own file before the page can publish.

## Cohort application

Collect applications for a live cohort of a course: a service page that says plainly how places are decided, five email drafts, three ad angles and a self-check outline for the applicant.

- Pack ID: `courses-cohort-application`
- Audience: Courses
- Revision: 2
- What the form collects: Collects applications for a person to read. Nothing is booked or paid for.
- Landing page title: Apply for the cohort
- Thank-you page title: Application received
- Form fields: Your name; Email address; What do you want to be able to do by the end?; How much have you done already?; Anything I should know?
- Email drafts (5), by subject:
  - Your cohort application is in
  - What I look for in an application
  - How the cohort works each week
  - A decision on your cohort application
  - Keeping the door open
- Ad angles (3):
  - Who it suits
  - How the cohort runs
  - Learn with a group, not alone
- Lead-magnet outline: Is this cohort right for me? A self-check to fill in (One-page self-check (printable or fillable))
- Setup checklist: 9 items
- Blanks to fill in: Business name; Teacher’s name; Course name; The cohort; What it includes; Who it’s for; Their problem; Reply timing
- Download pack: No

## Early-access waitlist

Collect early-access interest before launch: a launch page, five emails that keep the list warm, three ad angles and an evaluation-checklist outline. Joining creates no account, login or trial.

- Pack ID: `software-early-access-waitlist`
- Audience: Software
- Revision: 1
- What the form collects: Collects waitlist sign-ups. No account or access is created for the visitor.
- Landing page title: Early access
- Thank-you page title: Waitlist joined
- Form fields: Work email; Your name; Company or team; Which is closest to your role?; What would you use it for?
- Email drafts (5), by subject:
  - You’re on the waitlist for `{{fact:offer-product}}`
  - What `{{fact:audience-problem}}` is costing you
  - What makes `{{fact:offer-product}}` different
  - One detail about your setup?
  - An invitation to `{{fact:offer-product}}`
- Ad angles (3):
  - The problem, in their words
  - What is different about it
  - A say in what gets built
- Lead-magnet outline: Before you join: an evaluation checklist (One-page checklist (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Product name; Who it is for; Their problem; What’s different; Current stage; Invitation timing
- Download pack: No

## Demo request

A demo request page for a software product: the form sits beside the headline, five follow-up emails carry the conversation, three ad angles, and a one-page demo prep sheet outline. A request books no time and creates nothing.

- Pack ID: `software-demo-request`
- Audience: Software
- Revision: 1
- What the form collects: Collects demo requests for you to follow up. No time is booked.
- Landing page title: Request a demo
- Thank-you page title: Demo request received
- Form fields: Work email; Your name; Company or team; Team size; What would you like to see?
- Email drafts (5), by subject:
  - Your demo request is with us
  - Times for your `{{fact:offer-product}}` demo
  - What would you like to look at again?
  - Still happy to show you `{{fact:offer-product}}`
  - Thanks for looking at `{{fact:offer-product}}`
- Ad angles (3):
  - The week you’re losing
  - What the demo shows
  - See it before you decide
- Lead-magnet outline: Before your demo: a one-page prep sheet (One-page prep sheet (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Product name; Who it is for; Their problem; What’s different; The demo; Reply timing
- Download pack: No

## Use-case guide

Offer a use-case guide on request: a launch page that shows how one team does the job, five email drafts, three ad angles and an outline for the guide itself.

- Pack ID: `software-use-case-guide`
- Audience: Software
- Revision: 2
- What the form collects: Collects requests for your file. No account or access is created for the visitor.
- Landing page title: Use-case guide
- Thank-you page title: Request received
- Form fields: Your name; Work email; How do you handle this today?
- Email drafts (5), by subject:
  - Here is the guide you asked for
  - One idea from the guide
  - The problem `{{fact:offer-product}}` is built for
  - How do you handle `{{fact:offer-use-case}}` today?
  - Invitations for `{{fact:offer-product}}`
- Ad angles (3):
  - The job done by hand today
  - What the guide shows
  - Who the product is for
- Lead-magnet outline: Use-case guide: `{{fact:offer-use-case}}` (Short guide, a few pages (PDF or image))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Product name; The use case; What the guide covers; Who it’s for; Their problem; Invite timing
- Download pack: Yes. You upload your own file before the page can publish.

## Comparison checklist

A vendor-neutral checklist for comparing tools in your category, handed over on request: a landing page, a confirmation page with the file you bind, five emails, three ad angles and an outline for making the checklist itself.

- Pack ID: `software-comparison-checklist`
- Audience: Software
- Revision: 2
- What the form collects: Collects requests for your file. No account or access is created for the visitor.
- Landing page title: Comparison checklist
- Thank-you page title: Request received
- Form fields: Your name; Work email; Where are you in choosing?
- Email drafts (5), by subject:
  - Your checklist
  - The question that is easy to skip
  - Put the checklist to `{{fact:offer-product}}`
  - Send me the question that is slowing the shortlist
  - Invitations to `{{fact:offer-product}}`
- Ad angles (3):
  - The comparison problem
  - A fair checklist, not a pitch
  - Who it helps
- Lead-magnet outline: Comparing `{{fact:offer-category}}`: the questions to ask (A comparison checklist (PDF or image))
- Setup checklist: 9 items
- Blanks to fill in: Business name; Product name; Tool category; Who it’s for; Their problem; What it covers; Invite timing
- Download pack: Yes. You upload your own file before the page can publish.

## Product-launch interest

Collect interest before a software launch: an editorial page, five emails that keep the list warm until launch, three ad angles and a switching-checklist outline. Joining creates no account, trial or login.

- Pack ID: `software-product-launch-interest`
- Audience: Software
- Revision: 1
- What the form collects: Collects waitlist sign-ups. No account or access is created for the visitor.
- Landing page title: Launch list
- Thank-you page title: List joined
- Form fields: Work email; Your name; What do you use today?
- Email drafts (5), by subject:
  - You’re on the launch list for `{{fact:offer-product}}`
  - The problem `{{fact:offer-product}}` is for
  - What the first release of `{{fact:offer-product}}` covers
  - One question before `{{fact:offer-product}}` launches
  - `{{fact:offer-product}}` is launching
- Ad angles (3):
  - The problem story
  - What the first release does
  - A note from the founder
- Lead-magnet outline: Before you switch: a one-page checklist (One-page checklist (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Founder name; Product name; Who it is for; Their problem; What’s different; First release scope; Launch news timing
- Download pack: No

## New-product waitlist

Collect names for a new product before it is ready: a launch-styled page, five emails that keep the list warm until you announce, three ad angles and a care-guide outline.

- Pack ID: `ecommerce-new-product-waitlist`
- Audience: Ecommerce
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Launch news
- Thank-you page title: Interest registered
- Form fields: Email address; First name; What would you use it for?
- Email drafts (5), by subject:
  - You’re on the list for `{{fact:offer-product}}`
  - The detail that sets `{{fact:offer-product}}` apart
  - Who `{{fact:offer-product}}` is for
  - One choice still open on `{{fact:offer-product}}`
  - `{{fact:offer-product}}` is ready for you to look at
- Ad angles (3):
  - The everyday annoyance
  - The detail a photo misses
  - The launch list
- Lead-magnet outline: A short buying and care guide for `{{fact:offer-product}}` (A short guide as a PDF or printable page)
- Setup checklist: 8 items
- Blanks to fill in: Business name; Product name; What it is; Standout detail; Who it is for; Their annoyance; Launch news timing
- Download pack: No

## Discount signup

Collect interest for a subscriber perk, worded by the owner: a process-and-offer page, five email drafts that promise no order, three ad angles and a care-guide outline.

- Pack ID: `ecommerce-discount-signup`
- Audience: Ecommerce
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Subscriber signup
- Thank-you page title: Interest registered
- Form fields: Email address; First name; What are you shopping for?
- Email drafts (5), by subject:
  - You’re on the list
  - What the shop carries
  - Behind the scenes
  - One question for you
  - A note about the perk terms
- Ad angles (3):
  - The subscriber perk
  - The range
  - The person behind the shop
- Lead-magnet outline: A one-page care guide for `{{fact:offer-range}}` (One printed page or a single screen)
- Setup checklist: 8 items
- Blanks to fill in: Business name; What you sell; Subscriber perk; Perk terms; What subscribers hear about; Who it is for; How the perk arrives; How it is made
- Download pack: No

## Buying guide

Offer a buying guide for one product the shop sells: a problem-led page, a confirmation page that hands over the file you upload, five email drafts, three ad angles and an outline for making the guide.

- Pack ID: `ecommerce-buying-guide`
- Audience: Ecommerce
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Buying guide
- Thank-you page title: Your guide
- Form fields: Your name; Email address; What are you shopping for?
- Email drafts (5), by subject:
  - Your guide to `{{fact:offer-product-type}}`
  - The one thing to check first
  - Looking after your `{{fact:offer-product-type}}`
  - What are you choosing between?
  - Something new in the shop
- Ad angles (3):
  - The choosing problem
  - What the guide covers
  - Who it is for
- Lead-magnet outline: The buying guide: `{{fact:offer-product-type}}` (Four to six sections, as a PDF or image)
- Setup checklist: 9 items
- Blanks to fill in: Business name; Product type; What it covers; Who it’s for; Their problem; Care topic; What the list gets
- Download pack: Yes. You upload your own file before the page can publish.

## Seasonal collection interest

Collect interest in an upcoming seasonal collection: an editorial page, five follow-up email drafts, three ad angles and a seasonal care guide outline.

- Pack ID: `ecommerce-seasonal-collection-interest`
- Audience: Ecommerce
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Seasonal collection interest
- Thank-you page title: Interest registered
- Form fields: Email address; First name; What are you most interested in?
- Email drafts (5), by subject:
  - You’re on the list for the `{{fact:offer-collection}}`
  - How the `{{fact:offer-collection}}` came together
  - Choosing and caring for the `{{fact:offer-collection}}`
  - Which pieces do you want to see first?
  - The `{{fact:offer-collection}}` is ready to look at
- Ad angles (3):
  - The seasonal problem
  - What it’s made from
  - The collection story
- Lead-magnet outline: A one-page seasonal care guide (One page, as a PDF or printable sheet)
- Setup checklist: 8 items
- Blanks to fill in: Business name; Collection name; The season; What’s in it; Materials; Who it is for; Their seasonal problem; Launch news timing
- Download pack: No

## Back-in-stock interest capture

Collect names for a sold-out product: a page led by the doubts people have about interest lists, five email drafts, three ad angles and a how-it’s-made card outline. Registering stores an enquiry and places no order.

- Pack ID: `ecommerce-back-in-stock-interest`
- Audience: Ecommerce
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Back-in-stock interest
- Thank-you page title: Interest registered
- Form fields: Email address; First name; Which option do you want?
- Email drafts (5), by subject:
  - You’re on the list for `{{fact:offer-product}}`
  - Why `{{fact:offer-product}}` sold out
  - How many should I make next?
  - Something else from the shop
  - The next batch of `{{fact:offer-product}}`
- Ad angles (3):
  - The sold-out product
  - How it is made
  - Tell us you want one
- Lead-magnet outline: A one-page card on how `{{fact:offer-product}}` is made (One-page card (print or PDF))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Product name; What it is; How batches are made; Who it is for; Restock news timing
- Download pack: No

## Discovery-call application

Collect applications for a coaching discovery call: a service page, five emails that put fit first, three ad angles and a self-assessment worksheet outline for the applicant.

- Pack ID: `coaching-discovery-call-application`
- Audience: Coaching
- Revision: 1
- What the form collects: Collects applications for a person to read. Nothing is booked or paid for.
- Landing page title: Apply for coaching
- Thank-you page title: Application received
- Form fields: Your name; Email address; What would you like help with?; Where are you with this now?; Anything else I should know before we talk?
- Email drafts (5), by subject:
  - Your application is in
  - What a discovery call covers
  - Who the coaching isn’t for
  - Your application is still open
  - Some times to talk
- Ad angles (3):
  - A person reads it
  - What the call is and isn’t
  - Fit first, no pitch
- Lead-magnet outline: Before the call: a self-assessment worksheet (One-page worksheet (printable or fillable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Coach name; Coaching focus; Who it is for; Their sticking point; The discovery call; Reply timing
- Download pack: No

## Challenge interest

Collect interest in a coach’s short group challenge before the dates are set: a long-form page, five email drafts, three ad angles and a day-zero planning sheet outline.

- Pack ID: `coaching-challenge-interest`
- Audience: Coaching
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Challenge interest
- Thank-you page title: Interest registered
- Form fields: Your name; Email address; What would you like to change?
- Email drafts (5), by subject:
  - You’re on the list for `{{fact:offer-challenge}}`
  - The part that keeps sliding
  - How the challenge runs
  - One small thing to do before the challenge
  - The `{{fact:offer-challenge}}` dates
- Ad angles (3):
  - The problem, in their words
  - How it runs
  - Led by the coach
- Lead-magnet outline: Day zero: a one-page planning sheet (One-page sheet (printable or fillable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Coach name; Challenge name; Challenge focus; How it runs; Who it is for; Their problem; Dates announcement
- Download pack: No

## Assessment worksheet

Offer a self-assessment worksheet as a download: a quick-capture landing page, a confirmation page that hands over the file you upload, five follow-up emails, three ad angles and an outline for making the worksheet itself.

- Pack ID: `coaching-assessment-worksheet`
- Audience: Coaching
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: A worksheet to answer alone
- Thank-you page title: Your worksheet
- Form fields: Your name; Email address; What made you look for this?
- Email drafts (5), by subject:
  - Your worksheet on `{{fact:offer-area}}`
  - One question worth staying with
  - What you can do with your answers
  - Want a view on one answer?
  - If you want to talk it through
- Ad angles (3):
  - The problem they have now
  - What the worksheet asks
  - The coach behind it
- Lead-magnet outline: A worksheet on `{{fact:offer-area}}` (Questions to fill in, a few pages (PDF or image))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Coach name; The area; What it covers; Who it’s for; Their problem; Reply timing
- Download pack: Yes. You upload your own file before the page can publish.

## Group-program waitlist

Collect interest in a coach’s group programme that is full or not yet open: an FAQ-led landing page, five email drafts, three ad angles and a self-check outline. Registering adds a name to a list; it is not a seat.

- Pack ID: `coaching-group-program-waitlist`
- Audience: Coaching
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Group-programme interest
- Thank-you page title: Interest registered
- Form fields: Your name; Email address; Where are you with this?
- Email drafts (5), by subject:
  - You’re on the list for `{{fact:offer-program}}`
  - How `{{fact:offer-program}}` runs
  - Who `{{fact:offer-program}}` suits
  - A say in the next intake
  - Places are open for `{{fact:offer-program}}`
- Ad angles (3):
  - The group itself
  - How the group runs
  - Not a seat, a place in line
- Lead-magnet outline: Is group coaching right for me? A one-page self-check (One-page self-check (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Coach name; Programme name; Programme focus; How it runs; Group size; Who it is for; Opening news timing
- Download pack: No

## Workshop registration interest

Capture interest in a coach’s live workshop: a short form beside the headline, five follow-up emails, three ad angles and a one-page reflection-sheet outline.

- Pack ID: `coaching-workshop-registration-interest`
- Audience: Coaching
- Revision: 1
- What the form collects: Collects interest. The visitor’s details are stored; nothing is bought or booked.
- Landing page title: Register interest in the workshop
- Thank-you page title: Interest registered
- Form fields: Email address; Your name; What would you like answered?
- Email drafts (5), by subject:
  - You’re on the list for the workshop on `{{fact:offer-topic}}`
  - What you’ll leave with
  - A short exercise before the workshop
  - A question about timing
  - The date for the workshop on `{{fact:offer-topic}}`
- Ad angles (3):
  - The takeaway
  - Who runs the workshop
  - The question you want answered
- Lead-magnet outline: Before the workshop: a one-page reflection sheet (One-page reflection sheet (printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Coach name; Workshop topic; What they leave with; Format and length; Who it is for; Dates announcement
- Download pack: No

## Quote enquiry

Turn a quote enquiry into a clear next step: a service page that asks for the right job details, five honest follow-up emails, three ad angles and a one-page checklist outline.

- Pack ID: `services-quote-enquiry`
- Audience: Services
- Revision: 1
- What the form collects: Collects quote requests. It is not a booking or an order.
- Landing page title: Request a quote
- Thank-you page title: Quote request received
- Form fields: What do you need done?; Where is the job?; When would you like it done?; Your name; Email address
- Email drafts (5), by subject:
  - We’ve got your `{{fact:offer-service}}` request
  - A quick question about the job
  - Your `{{fact:offer-service}}` quote
  - Any questions about the quote?
  - Thanks for asking about `{{fact:offer-service}}`
- Ad angles (3):
  - The hidden-cost worry
  - What a written quote lists
  - The local, straight-answer angle
- Lead-magnet outline: Before you get quotes: a one-page checklist (One-page checklist (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Service; Area covered; Customers; Quoting method; Quote contents; Reply timing
- Download pack: No

## Consultation request

Collect consultation enquiries for a service business: a question-led page, five follow-up email drafts, three ad copy angles and a one-page checklist outline. Asking books nothing.

- Pack ID: `services-consultation-request`
- Audience: Services
- Revision: 1
- What the form collects: Collects enquiries. Nothing is booked or paid for.
- Landing page title: Consultation request
- Thank-you page title: Enquiry received
- Form fields: What would you like help with?; Where are you based?; When are you hoping to start?; Your name; Email address
- Email drafts (5), by subject:
  - Thanks for your enquiry about `{{fact:offer-service}}`
  - Times that could work for the consultation
  - Getting the most from the consultation
  - What are you thinking after our talk?
  - No rush on your question
- Ad angles (3):
  - The question holding up the job
  - What the consultation covers
  - No pitch, straight answers
- Lead-magnet outline: Before you hire: questions to ask (One-page checklist (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Service; The consultation; Consultation cost; Area covered; Customers; Reply timing
- Download pack: No

## Service checklist

Offer a practical checklist as an enquiry: a process-and-offer page, five honest follow-up emails, three ad angles and an outline for the checklist file you upload and bind.

- Pack ID: `services-service-checklist`
- Audience: Services
- Revision: 1
- What the form collects: Collects enquiries. Nothing is booked or paid for.
- Landing page title: Ask a question, get the checklist
- Thank-you page title: Enquiry received
- Form fields: Your name; Email address; What would you like to ask?; Where are you based?
- Email drafts (5), by subject:
  - Your question about `{{fact:offer-service}}`
  - The checklist item to do next
  - What to have ready for a quote
  - An answer to your question
  - No rush on the checklist
- Ad angles (3):
  - The job ahead
  - What the checklist covers
  - Ask a question first
- Lead-magnet outline: Your `{{fact:offer-service}}` checklist (A short checklist (PDF or image))
- Setup checklist: 9 items
- Blanks to fill in: Business name; Service; What it covers; Area covered; Customers; Their problem; Reply timing
- Download pack: Yes. You upload your own file before the page can publish.

## New-service announcement

Announce a new service from a business people already know: a problem-led page that says what is new and invites enquiries, five follow-up email drafts, three ad angles and a before-you-book checklist outline.

- Pack ID: `services-new-service-announcement`
- Audience: Services
- Revision: 1
- What the form collects: Collects enquiries. Nothing is booked or paid for.
- Landing page title: New service announcement
- Thank-you page title: Enquiry received
- Form fields: What do you need done?; Where is the job?; When would you like it done?; Your name; Email address
- Email drafts (5), by subject:
  - We’ve got your enquiry about `{{fact:offer-new-service}}`
  - Why we added `{{fact:offer-new-service}}`
  - How `{{fact:offer-new-service}}` works
  - One question about the job
  - Following up on your enquiry
- Ad angles (3):
  - The problem, still waiting
  - New from a business you know
  - How the process works
- Lead-magnet outline: Before you book: a one-page checklist (One-page checklist (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; New service; What you do; How it works; Area covered; Customers; Their problem; Reply timing
- Download pack: No

## Seasonal-service enquiry

Collect quote requests before the busy season for a seasonal service: a process-and-offer page, five honest follow-up emails, three ad angles and a seasonal maintenance checklist outline.

- Pack ID: `services-seasonal-service-enquiry`
- Audience: Services
- Revision: 1
- What the form collects: Collects quote requests. It is not a booking or an order.
- Landing page title: Request a quote
- Thank-you page title: Quote request received
- Form fields: What needs doing?; Where is the property?; When would suit you?; Your name; Email address
- Email drafts (5), by subject:
  - We’ve got your `{{fact:offer-service}}` request
  - A quick question about the job
  - Your `{{fact:offer-service}}` quote
  - Any questions about your quote?
  - One question about your quote
- Ad angles (3):
  - The season is coming
  - What the job includes
  - How a quote request works
- Lead-magnet outline: A seasonal maintenance checklist (One-page checklist (PDF or printable))
- Setup checklist: 8 items
- Blanks to fill in: Business name; Seasonal service; The season; What it includes; Quoting method; Area covered; Customers; Reply timing
- Download pack: No