What an enquiry is
A published FunnelCreative funnel has a landing page with a form. When a visitor sends the form, their answers are stored as a lead in your workspace. That is the whole transaction: the visitor has asked for something, and you follow up.
Every funnel collects one of these kinds of enquiry:
- interest (for example, interest in a workshop or a new product)
- a waitlist sign-up
- a demo request
- an application
- a quote request
- a general enquiry
- a request for a resource, such as a guide or checklist you provide
Sending the form does not take a payment, book a time, enrol anyone, create an account or trial, or send an email. Nothing else happens on its own. The one addition: on a funnel installed from a Campaign Vault download pack, the thank-you page also offers the file you attached, through a link that works for 30 minutes after the form is sent. See Add images and files.
The promised next step
Each funnel makes one promise about what happens after someone sends the form. You choose it on the Business facts tab, under the question What happens after someone fills in the form? The hint there says: Your page will say exactly this. It never promises a payment, booking or email.
You pick from a fixed list. You can't write your own promise. The list you see depends on the recipe your funnel was made from:
| Promised next step | What the thank-you page says | Recipes that offer it |
|---|---|---|
| Interest registered | Your interest has been registered. Nothing has been bought or booked. | Webinar to course, Product offer with optional upsell |
| On the waitlist | You have joined the waitlist. No account or trial has been created. | Software trial to activation, Waitlist sign-ups |
| Request received | Your demo request has been received. No time has been booked yet. | Software trial to activation, Waitlist sign-ups |
| Application received | Your application has been received and will be reviewed. Nothing has been booked or paid for. | Application to discovery call |
| Request received | Your quote request has been received. This is not a booking or an order. | Appointment requests, Quote requests, Consultation enquiries, Membership enquiries, Table enquiries |
| Enquiry received | Your enquiry has been received. Nothing has been booked or paid for. | Appointment requests, Quote requests, Consultation enquiries, Membership enquiries, Table enquiries |
| Request received | Your request has been received. Nothing has been bought or booked. | Software trial to activation, Waitlist sign-ups |
| Registration received | Your registration has been received. The host sends the joining details. Put the date and time in your calendar now; this page doesn't send reminders. | Campaign Vault packs only |
A few things to know about this list:
- Three of the promises share the label Request received: the demo request, the quote request and the resource request. Read the statement under each option to tell them apart.
- Webinar to course and Product offer with optional upsell offer only Interest registered.
- Application to discovery call offers only Application received.
- Appointment requests, Quote requests, Consultation enquiries, Membership enquiries and Table enquiries offer Request received (quote) or Enquiry received.
- Software trial to activation and Waitlist sign-ups offer On the waitlist, Request received (demo) or Request received (resource).
- The Promised next step is one of the three facts you must confirm before you can publish. See Confirm your business facts.
- A thank-you page exists only on recipes that have a form. In this release three recipes have no form, so they can't be published or collect enquiries. The recipe reference shows which ones.
What visitors see on the thank-you page
After a visitor sends the form, the lead is stored first, and only then does the visitor see the thank-you page. The thank-you page shows, in this order:
- the promise label, for example Enquiry received
- your headline
- the promise statement, word for word from the table above
- your message
- your steps under the heading What happens next, if you added any
On a Campaign Vault download pack, the thank-you page also has a link to the file you attached.
The promise label and statement always come from the fixed list. Your own wording on the thank-you page can't change them, and the honesty checks stop your headline, message and steps from saying that a payment, enrolment, booking or email happened. Keep your own wording in line with the promise you chose: the checks don't compare the two.
On the Clear & professional page style, the top of the landing page also shows one short line about what sending the form does not commit to. For example, a funnel that promises Enquiry received shows Enquiring is free — nothing is booked or paid for.
What visitors see on the form
The published form checks each answer before anything is stored. When something is wrong, the page comes back with the visitor's answers kept, a summary headed There is a problem, and a message next to each field:
- This field is required.
- an email address that doesn't look like a real address gets a message showing the expected shape
- This answer is too long. Please shorten it.
- Choose one of the listed options.
- Tick the box to agree before you send your details.
Optional questions are marked (optional). A drop-down list starts on Choose an option. The consent box is never ticked in advance.
Some messages are about the whole form rather than one field:
- Something in the form didn’t look right. Check your answers and try again. This appears, for example, when a page was left open for a long time. The page it comes back with is ready to send again.
- Too many attempts in a short time. Nothing was saved. Please wait a moment and try again. This appears when a form is sent very quickly after the page opens, or many times in a short period.
- Your details could not be sent. Nothing was saved. Please try again in a moment. This appears if storage fails for a moment.
- “This form is no longer accepting enquiries.” This appears when the funnel has been taken down, when an older version of the page has been replaced for a while, or while the workspace is scheduled for deletion. See Update, roll back or take down a live funnel.
If a visitor double-clicks the button, or their browser sends the same form twice, only one lead is stored and they see the same thank-you page.
What your funnel never does
A funnel's form and thank-you page stay within the enquiry:
- They never take a payment.
- They never confirm a booking, appointment or reservation.
- They never enrol anyone or give access to a course.
- They never create an account or start a trial.
- They never send an email to the visitor or to you.
If you need any of these, you do them yourself after you read the enquiry. What FunnelCreative does not do (yet) lists them in one place.