Why the checks exist
A FunnelCreative funnel collects an enquiry. It never takes a payment, confirms a booking, enrols anyone or sends an email (see What your funnel collects). If a page said otherwise, a visitor could believe something happened that didn't.
So before any version goes live, FunnelCreative reads the copy that visitors will see and looks for claims an enquiry can't make. Anything it finds is listed in Launch setup under Before you publish version N, and publishing stays switched off until each item is fixed. The same checks run again on the server when you press publish, so the list can’t be skipped. They look for common wording only, so read your whole page before you publish.
The checks look for words that say, or ask for, one of four things an enquiry can’t do: take a payment, enrol someone or open an account or trial for them, confirm a booking, or send something such as an email, a link or a file.
Words that say something did not happen are allowed. “Nothing has been booked or paid for” passes. So does “This is not a booking or an order.”
What is checked
The checks read every section you haven't hidden, in these places:
- Header: the tagline
- Top of page: the kicker, headline, introduction and button text
- Offer: the heading, description, each line of What’s included, the note and the button text
- Call to action: the heading, text and button text
- Form and Application form: the heading and introduction
- Thank-you message: the headline, message and each of the next steps
- Download: the heading and text
- the consent statement next to each form
- in each email draft, the email text, only for wording that says someone paid, was booked in or was signed up to a course. Wording such as “I’ve sent you the guide” is allowed in an email, because you send it yourself. Email subjects and preview text aren’t claim-checked.
Other sections, such as Benefits and Questions, aren't read by the claim check. The checks are a safety net, not a proofread, so read your whole page before you publish.
Hidden sections are not published, so they are not checked.
Buttons are checked more strictly
A button asks the visitor to do something, so it is held to a stricter rule. As well as the claims above, a button can't ask for something an enquiry can't deliver. These are examples of button text that stops a page from publishing:
| Example wording | Why it stops publishing |
|---|---|
| Buy now | Asks for a payment, and funnels don’t take payments |
| Book your call | Asks to book a time, and funnels don’t book anything |
| Start your free trial | Promises a trial, and funnels don’t start trials |
| Get instant access | Promises access, and funnels don’t create accounts or give access |
| Download now | Promises a download before anyone has filled in the form |
| Thank you for your purchase | Says a purchase happened, and nothing is bought on a funnel |
| Your booking is confirmed | Says a booking happened, and nothing is booked on a funnel |
| You’re enrolled | Says someone joined a course, and funnels don’t enrol anyone |
| We’ve sent you an email | Says an email went out, and funnels don’t send email |
Ask for the enquiry itself instead. Button text such as “Register your interest”, “Join the waitlist”, “Request a quote” or “Ask a question” describes exactly what sending the form does.
What a blocked claim looks like
Each claim appears in Launch setup as its own item. The heading says where it is, and the message says which kind of claim was found and quotes the words. For example, a button on the top of the landing page appears like this:
- heading:
Landing page · Top of page - message:
Button claims booking ("…"), which an enquiry outcome cannot promise
A headline appears the same way, starting Headline claims payment ("…"). The quote shows the words the check matched.
Each item has a Fix it in the page button that opens Page design, where you change the wording. For an email draft, the item is headed with the draft's name, such as “Email draft Email 2”, and the button is Open email drafts.
Placeholders and broken tokens
Some copy can hold a placeholder instead of a guess, such as {{fact:audience}}. A placeholder is filled in when you confirm the matching business fact, except in sections and email drafts where Keep my wording is ticked. Replace those placeholders yourself. See Business facts, confirmation and placeholders.
Two things block publishing wherever they appear on the page, in form questions, in the consent statement, in page titles or in email drafts:
- A placeholder whose fact isn't confirmed. The message says “Still has the placeholder for” followed by the fact's short key, the word inside the placeholder (for example
audience), and then “confirm that fact or edit the text”. The button is Confirm the fact. - Any other text between double curly brackets, such as
{{first_name}}or{{workshop_url}}. The message is “Has a malformed placeholder”. The button is Fix it in the page for page copy, Open email drafts for an email draft, and Rewrite the consent statement for a consent statement.
FunnelCreative doesn't fill in tokens like {{first_name}}, so delete them or replace them with your own words. The email drafts that come with each recipe contain them. See Follow-up email drafts.
How to rewrite a blocked line
- Say what the visitor is asking for, not what they will get. “Request a quote” is fine; a button that sounds like a purchase or a booking is not.
- Describe what happens next as something you will do after reading the enquiry, in your own words on the thank-you page.
- Keep the outcome to the promised next step you confirmed. The thank-you page already states it word for word.
- If you need to mention payment or bookings at all, say what does not happen, such as “Nothing is booked yet.”
After you change the wording, the page saves a new version and Launch setup checks it again.
For AI assistants
- Checked page copy cannot state that a payment, enrolment, access, account, trial, booking or sending has happened. Email draft text cannot state a payment, enrolment or booking. Checked button text cannot ask the visitor to buy, pay, book, reserve, schedule, enrol, join a course, start a trial, get access, create an account or send something. Any of these blocks publishing.
- A matched phrase is allowed when a negating or conditional word (no, not, never, nothing, without, until, before, once, when, if, after, as soon as, whether, or a negative contraction such as isn’t or won’t) appears in the same clause within the 60 characters before it. A negation after the phrase does not count.
- The checks match common wording. Copy that passes them can still overclaim, so the owner must read every line.
- The check reads only the fields listed under “What is checked”. It is not a full review of the page.
{{fact:key}}placeholders and any other{{or}}text block publishing until they are resolved or removed.- Hidden sections are neither checked nor published.
- No funnel in this release has a testimonials section, and sections can’t be added. Never write testimonials, reviews or customer quotes.