# Analytics: views and submissions

> See how many people viewed a funnel's landing page and how many sent its form, per published version and per day.

Applies to: FunnelCreative Commercial, Pro · Audience: humans
Web page: https://staging.funnelcreative.com/docs/analytics

## Who can do this

Everyone in the workspace, including viewers. Analytics are counts only, with no personal details, so every role can see them.

## Open analytics

1. Open a funnel saved in your workspace.
2. Choose the **Analytics** tab.
3. Pick a **Range**: **Last 7 days**, **Last 30 days** or **Last 90 days**. It starts on **Last 30 days**.
4. Pick a **Version**: **All versions**, or one published version.

## What the numbers mean

The tab explains its sum at the top: **Conversion = accepted form submissions ÷ landing-page views.** Everything is counted per published version and per day in UTC.

- **Landing-page views**: visits to the funnel's landing page at its web address.
- **Accepted submissions**: forms the server accepted and stored as leads. A visitor who sends the same form twice by accident counts once.
- **Conversion**: accepted submissions divided by landing-page views, as a percentage, with the two numbers underneath. When there were no views, it shows **—** rather than 0%.

Below the totals are two tables:

- **By published version**: views, submissions and **Conversion (submissions ÷ views)** for every version you have published. A version with no views in the range shows 0, and its conversion shows **—**. Use it to compare one version with another.
- **By day (UTC)**: one row per day, newest first, with **Date**, **Views**, **Submissions** and **Conversion**. Days with nothing show 0.

When you choose one version in **Version**, everything on the tab shows that version only: the totals, the version table and the daily table.

## What is not counted

The tab lists what it leaves out: bots and crawlers, prefetch and preview requests, owner previews inside the app, and failed or rejected submissions.

- The preview in the editor never counts as a view.
- Views of the thank-you page are not counted. Only the landing page counts.
- A form that was refused, for example because a required answer was missing, is not counted.

Your own visits to the live page do count. If you open your live page in a normal browser tab, that is a view like any other.

## Things to know

- Deleting a lead doesn't change the count. The submission stays counted; only the person's details are erased.
- Analytics store counts only. No IP addresses, browser details or cookies are kept about visitors.
- There are no revenue or booking figures. The tab says so: **No revenue or booking figures: this funnel doesn’t take payments or bookings.**
- There is no visitor-level data and no traffic sources or referrers.
- If a view can't be counted for a moment, the page still loads for the visitor.

## If the funnel hasn't been published

A funnel that has never been published shows **This funnel hasn’t been published, so there is nothing to count yet. Every number below is zero.** Publish it first. See [Publish your funnel](https://staging.funnelcreative.com/docs/publish-your-funnel.md).

## Limits

- Counts only: views, accepted submissions and conversion.
- Ranges of **Last 7 days**, **Last 30 days** or **Last 90 days**.
- Days are UTC days, so a day's figures may not line up with your own midnight.
- Numbers are per funnel. There is no combined view across funnels.

## If something goes wrong

- **We couldn’t load analytics**: click **Try again**.
- Numbers look lower than expected: remember that bots, previews and refused forms don't count.
- Anything else: [Troubleshooting](https://staging.funnelcreative.com/docs/troubleshooting.md).

## Related

- [Your lead inbox and CSV export](https://staging.funnelcreative.com/docs/leads.md)
- [Update, roll back or take down a live funnel](https://staging.funnelcreative.com/docs/change-rollback-unpublish.md)
- [Privacy and your leads](https://staging.funnelcreative.com/docs/privacy-and-your-leads.md)